Todos Muebles,

A reputable company with over 30 years in the market, is dedicated to designing, creating, and distributing furniture and decorative pieces. Based in Venezuela, specializes in offering exclusive furniture made from national materials. Their commitment lies in providing durable, affordable, and truly unique pieces that cater to diverse needs.

The visual identity development process began by understanding user personas. After visiting the TODO MUEBLES establishment and immersing myself in their clientele, ideology, and company characteristics, I realized that simplicity was key. The logo-mark emerged from this understanding—a symbol that encapsulates the essence of TODO MUEBLES. It represents the starting point for any project, regardless of scale.

The catalog design was a fundamental piece of the marketing strategy of the brand. The online catalog was published on the Issuu platform. This made it easy to share through all digital platforms, allowing people to interact with the products from the comfort of their phone. Ultimately, it drove traffic on social media creating more interactions with the action buttons and most importantly, we achieved new contacts from future clients and sales of several furnitures.