El Acai,
Digital design for Europe's superfood e-commerce
Client
El Acai
Year
— Logo
To represent its premium superfood and grade ‘A’ special feature, I decided to create a halo around the logo which would reflect its uniqueness, guaranteeing us in a graphic way its high nutritional value and quality.
— Fonts
Bold, simple and original. Enhancing its playful tone
— Colors
Complementing the strong purple characteristic of the Acai I created a bright color palette using green which reflects the origin of this small berry and yellow as a representative of clean energy and healthy living.
— Visuals
To create a strong brand Identity we created high quality product images
El Acai Europe, based in Austria, introduces Premium Organic Frozen Acai to Europe.
Tasked with crafting its identity, I aimed for a visually striking logo that embodies Acai's novelty and Brazilian heritage, symbolised by a halo denoting its premium quality. Inspired by Amazonian indigenous art, the graphic highlights our commitment to sustainability and a healthy lifestyle.
Our logo, a beacon of Brazilian spirit and vitality, is more than just a symbol; it’s a promise of excellence and purity. The halo represents not only the premium nature of our product but also the enlightened approach we take towards health and well-being.
The vibrant hues of our branding reflect the energy and passion that go into every pack of our Acai. The bold typography stands as a testament to our strength and commitment to sustainability, mirroring the resilience of the Amazon itself.
Playful yet bold fonts enhance brand reliability, while vibrant purple, green, and yellow colors evoke Acai's origin and our core values. Our e-commerce platform ensures seamless delivery, offering subscribers incentives for sustainability.
Our user-friendly e-commerce platform is designed with the consumer in mind, offering a streamlined experience from browsing to unboxing. We celebrate the connection between nature and our customers, providing incentives that encourage a sustainable lifestyle and a healthier planet.
This project allowed creative freedom, accompanied by the delightful indulgence of Acai throughout the process.