Wylder,

Wyldr, an AI-powered nutrition recommendation engine, combines food, nutrition, lifestyle, and environmental data to provide customized weekly recipes and organic ingredients to the german market.

Over a 3-year project, I led the creative development, aiming to establish a distinct brand successfully in the market. My responsibilities included creating a unique visual identity, generating Figma mock-ups for the marketing website, designing print materials and packaging, and collaborating on UX/UI enhancements for the consumer app. Additionally, I crafted business presentations and pitch decks.