LA Balm,

La Balm, a California-based brand that represents the fusion of nature and luxury. Their commitment to quality and sustainability drives their handcrafted skincare products. La Balm envisions a world where skincare isn’t just a routine but an act of self-love. The mission was to create an identity for their small-batch, organic, and wildcrafted body care that celebrates natural beauty. The strategy was to Break away from the conventional cosmetic mold with an distinctive, minimalist, and authentic visual identity.

The keywords that bring inspiration to this work was: Love, Happiness, and Sharing the Good Stuff. After establishing the brand identity, I proceeded to design packaging for their MVP items. Despite creating several mockups to showcase the brand, the customer ultimately opted for the simplest design. Additionally, I produced a printed catalog that beautifully showcased the entire product line. This catalog will be displayed at the physical shop and across various social media platforms.